Print Advertising
Production
      
                         
     
Arts & Activities
Ad Space Dimensions
Non-Bleed Sizes
Width
Height
1 Page
7"
10"
2/3 Page Vertical
4-5/8"
10"
1/2 Page Horizontal
7"
5"
1/2 Page Vertical
4-5/8"
7-1/2"
1/3 Page Vertical
2-1/4"
10"
1/3 Page Square
4-5/8"
5”
1/4 Page Vertical
2-1/4"
7-1/2"
1/4 Page Square
489
372
1/6 Page Vertical
2-1/4"
5"
1/6 Page Horizontal
4-5/8"
2-1/2"
4"
2-1/4"
4"
3"
2-1/4"
3"
1"
2-1/4"
1"
4"
2-1/4"
4"
Bleed Sizes
Width
Height
Page and Cover
Live matter must be centered within 7" x 10"
8-1/4"
11-1/8"
Two Page Spread
(full bleed)
Live matter must be centered within 14" x 20"
16-1/2"
11-1/8"
Two Page Spread
(gutter bleed only)
Live matter must be centered within 14" x 20"
15"
10"
     
             
     
2011-2012 Schedule
Magazine Schedule
 
Issue Date
Insertion
Due
Material
Due
Copies
Mailed
SEPT 2011
JULY 8
JULY 14
AUG 10
OCT 2011
AUG 5
AUG 11
SEPT 8
NOV 2011
SEPT 7
SEPT 13
OCT 10
DEC 2011
OCT 7
OCT 13
NOV 9
JAN 2012
NOV 2
NOV 8
DEC 7
FEB 2012
DEC 1
DEC 7
JAN 5
MAR 2012
JAN 5
JAN 11
FEB 7
APR 2012
FEB 2
FEB 8
MAR 6
MAY 2012
MAR 7
MAR 13
APR 9
JUN 2012
APR 9
APR 13
MAY 10
     
     
     
     

General Information

• Printed By Offset Lithography
• Binding: Saddle Stitch
• Mag.Trimmed Size: 8" x 10-7/8"
• Columns Per Page: 3 2-1/4"
• 140 Agate Lines Per Column (10")
• LIVE COPY AREA: 7" x 10"

• PREFERRED MATERIAL

PDF – PDF/X-LA compliant saved hi-resolution (2400 dpi) , fonts embedded, press optimized, binary, full resolution tif output. Contact the Production department for exact Distiller settings.
EPS – hi-resolution, all fonts saved outlines/curves/paths.
TIF – flattened hi-resolution.
JPEG – hi-resolution
Note: If native application files are sent, Publishers Development will convert files to pdfs.

• FILE REQUIREMENTS

• Image resolution: 300 dpi
• Fonts saved to outlines/paths.
• Black & White files – grayscale
• Color files - CMYK
• Hard copy must accompany all files.
• A faxed proof must be sent for all e-mail ads.
MAC or PC – We are Macintosh based, PC format is accepted if saved in accepted format.
MEDIA – CD or E-Mail.

ONE COLOR: Black & White
SCREEN: 175 Lines Per Inch
PROOFS: Simple Print
INK DENSITY: 100% MAXIMUM

TWO COLOR: Black & 1 Other Color
SCREEN: 175 Line Per Inch
PROOFS: Color Laser or Equivalent.
INK DENSITY: 160% MAXIMUM

FOUR COLOR: Process Colors Only
SCREEN: 175 Lines Per Inch
PROOFS: Color Laser or Equivalent.
INK ROTATION: Yellow (down first), Magenta, Cyan and Black (down last)
INK DENSITY: 300% Maximum Overall. (Limit of one solid). 60% Black, 90% Cyan, 75% Magenta, 75% Yellow

      
     
     
                         
           
                         
           
                         
     

Advertising Manager
Tracy Brdicko
tracy@artsandactivities.com
phone: (888) 651-7567
fax: (858) 605-0205

      
                         
 
 
 

advertising | articles | A&A Online | back issues | books & videos | contact us | departments
digital editions | links | reader service | search | subscribe | site map | store | writer's guidelines | home

  
                         
 
Arts & Activities is a publication of Publishers Development Corporation.
Copyright © 2011 by Publishers Develoment Corporation. All rights reserved.
Arts & Activities® Magazine is a registered Trademark of Publishers Development Corporation.